The tour will traverse Tier II and Tier III cities, displaying and letting prospective buyers experience all major Mercedes Benz India models!
On its 25th year of sales and after-sales excellence in the country, the German luxury car-maker Mercedes Benz has now announced its plans to organize 25 unique Brand Tour Experiences across India. This means that even cities like Anand, Varanasi, Amravathi, Panipat, Amritsar, Tirupur, etc would now have the right taste of MB. The tour would ease up the task of the brand reaching out to the country’s Tier II and Tier III cities, which are emerging growth markets for Mercedes Benz, where a major share of the population seems to be okay with the Mercedes Benz India price tags…
The third edition of the initiative had started its journey recently from Gandhidham in Gujarat and aims to engage patrons by offering the real ‘Three Pointed Star experience’.
The last day of #BrandTour at #Anand, in association with our dealer partner @MB_EmeraldMotor, saw some power packed performance by our Stars along with an enriching customer interaction. pic.twitter.com/yGK1iTZmQq
— Mercedes-Benz India (@MercedesBenzInd) January 27, 2019
Patrons from markets which don’t have a direct brand presence would be offered test drives, off-roading experience, and a detailed gaze at the portfolio, keeping in mind a possible buy in the future. Mercedes Benz currently hosts a wide range of offerings in India, from the baby Mercedes Benz CLA and Mercedes Benz C Class to the luxurious Mercedes Benz S Class. The latest launch from the automaker has, however, been the Mercedes Benz V Class van. There will also be a stall for Mercedes-Benz India’s Pre-owned brand- ‘Mercedes-Benz Certified’ used cars and associated teams to provide the wanna-be buyer with all possible service and financial aids.
Speaking on the occasion, Martin Schwenk, Managing Director and CEO, Mercedes-BenzIndia said, “With ‘Best Never Rest’ as our motto for 2019, we aim to further deepen ourcommitment towards our patrons in the Tier II and Tier III cities of India. The focus of this unique ‘Brand Tour’ experience is to reach out to potential customers in these emerging markets, who aspire to own a Mercedes-Benz. Mercedes-Benz is synonymous with customercentricity and Brand Tour is one such concept, which helps create a stronghold in the potential Tier II and III markets. This is the 3rd edition of Mercedes-Benz Brand Tour and we areconfident that the initiative will help the brand to further expand its footprint and penetrate deeper into the dynamic Indian market. It will remain our objective to expand our network beyond the metros and develop the market.”
The tour will have all the elements of a regular showroom, from branding and audio-visual aids to elegant display vehicles. The bold-hearted can also have a taste of tackling some challenging terrains in the Mercedes Benz SUV range. Mercedes Benz SUV model range for India consists of Mercedes Benz GLA, Mercedes Benz GLE and Mercedes Benz GLS luxury SUVs and the mighty Mercedes Benz G Wagen.
The entire thing seems interesting and worth a visit, kudos to the people at Mercedes Benz India for such a wise-picked set of ‘potent’ cities…