’16 Saal Bemisaal’ Campaign Celebrates 16 Years Of The Tata Ace

Published Categorized as Commercial Vehicles
Tata Ace

Tata Ace is among the most-picked commercial vehicles in the country

Tata Ace is among the most accepted commercial vehicles from the homegrown manufacturer yet. The small commercial vehicle (SCV) is currently celebrating its 16th anniversary here. Tata Motors has announced to celebrate 16 years of the Ace with the ’16 saal bemisaal’ campaign. As part of the campaign, Tata Motors will be conducting detailed roadshows.

As part of the campaign, Tata Aces will travel across 10 states within the country. In the wake of the ongoing pandemic, Tata has plans of adding an extra humanitarian dimension to the celebration, by distributing medical facemasks in the process. Plus, the public will also get to experience the Tata Ace and its perks. Patrons will also get to test drive the vehicle in detail. Tata Motors has plans of covering 4 lakh kilometers cumulatively during the campaign.

Tata Ace: Journey So Far

Tata Ace was first launched in 2005, as a capable offering in the mini-truck segment. It was to a great extent, the first of its kind back then. The Ace offered strength and reliability which very few of the other commercial vehicles available then had. This very trait soon gave it the name ‘Chhota Hathi’ among small business owners. The vehicle was quite versatile and found applications in a wide variety of spaces as well. You could find these being used in the market logistics, distribution of fruits, vegetables, and Agri products, beverages, parcel & Courrier, LPG cylinder transportation etc.

Unmatched capabilities, pocket-friendliness, and increased practicality have always remained the key USPs of this vehicle. Tata claims to have sold more than 23 lakh units of the Ace in the past 16 years. Today the Tata Ace Gold is available with petrol, diesel, and CNG powertrains. The present price starts from INR 4.60 lakh.

By Neeraj Padmakumar

A car enthusiast with a fair flair for penning things down as well. Neeraj has the track of having worked with various automobile-oriented publications, both in print and online, and thus has a thorough knowledge of the industry. Email: neeraj@vroomhead.com Phone: 9847112147